Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
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Yes. Substantial progress on the energy-based dimension of magnetic marketing is accessible through present-focused work. This is good news for practitioners who are reluctant…
Not all rate increases are the same kind of thing. A modest adjustment — moving from $150 to $175 — and a significant jump…
This is one of the most difficult specific situations in this territory: the activation arrives not during ordinary showing up but during the highest-stakes…
The conventional advice for setting rates is to look at what others in your field charge. The problem with this advice for a rate…
The most reliable indicators of genuine progress in this work are not the ones most practitioners first reach for. Business results — more clients,…
The written communication is the easy part. The conversation that follows — when a client calls, sends a concerned email, or raises the rate…
The distinction is important and not always easy to see from inside the experience of doing either one.
The most persuasive thing a practitioner can say about their rate is not “I have fifteen years of experience” or “I’m certified in six…
Yes, and understanding what that return actually is changes how you relate to it when it happens.
A generalist faces a ceiling on rates that a specialist doesn’t. This is not about credentials or training level — it’s about how clients…
The challenge with giving a confident answer here is that the true prevalence of energy-based magnetic marketing challenges is structurally hidden. Practitioners who are…
Your rate history is a record. Not of market conditions or client behavior — those are real factors, but they’re secondary. Primarily, it’s a…